Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include:
- Press releases
- Article distribution
- Social networking via sites like Digg and Slashdot
- Link campaigns, such as asking complementary businesses to provide links
- Directory listings
- Link exchanges
- Three-way linking
- One-way linking
- Blogging
- Forum posting
- Multiway linking
