SEO Blog » SEO Best Practices

Latent Semantic Indexing (LSI)

admin — Wed, 30 Jul 2008 18:26:50 +0000

Latent semantic indexing helps search engines to find out what a web page is all about. It basically means to you that you shouldn’t focus on a single keyword when optimizing your web pages and when getting links.

The web pages on your web site should be related and focus mainly on a special topic while using different words that describe the topic. Use variations of your keyword and synonyms. That makes it easier for search engines to determine the topic of your site.

Top Ten SEO Factors

admin — Sat, 03 Feb 2007 09:21:58 +0000

These are what I believe to be the top 10 most important things that you need, in order to get your website found in the search engines.

Below are the top ten results (5.0 would have been a perfect score for being most important).

Title Tag – 4.57
Anchor Text of Links – 4.46
Keyword Use in Document Text – 4.38
Accessibility of Document – 4.31
Links to Document from Site-Internal Pages – 4.15
Primary Subject Matter of Site – 4.00
External Links to Linking Pages – 3.92
Link Popularity of Site in Topical Community – 3.77
Global Link Popularity of Site – 3.69
Keyword Spamming – 3.69

What do you think? Comments on these?

Canonicalization

admin — Fri, 05 Jan 2007 04:40:01 +0000

Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages:
• www.domain.com
• domain.com/
• www.domain.com/index.html
• domain.com/home.asp
• http://home.domain.com
• www.home.domain.com
Technically all of these URLs are different. A web server could return completely different content for all the URLs above. When a search engine “canonicalizes” a URL, it’s trying to pick the URL that seems like the best representative from that set.
Don’t make half of your links go to http://domain.com/ and the other half go to http://www.domain.com/. Instead, pick the URL you prefer and always use that format for your internal links.
Let’s say you want your default URL to be http://www.domain.com/. You can modify .htaccess file so if someone requests http://domain.com/, it does a 301 (permanent) redirect to http://www.example.com/. That helps search engines know which URL you prefer to be canonical. Adding a 301 redirect can be an especially good idea if your site changes often (e.g. dynamic content, a blog, etc.).