Search Engine Optimization Blog
Latent semantic indexing helps search engines to find out what a web page is all about. It basically means to you that you shouldn’t focus on a single keyword when optimizing your web pages and when getting links.
The web pages on your web site should be related and focus mainly on a special topic while using different words that describe the topic. Use variations of your keyword and synonyms. That makes it easier for search engines to determine the topic of your site.
These are what I believe to be the top 10 most important things that you need, in order to get your website found in the search engines.
Below are the top ten results (5.0 would have been a perfect score for being most important).
What do you think? Comments on these?
Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages:
• www.domain.com
• domain.com/
• www.domain.com/index.html
• domain.com/home.asp
• http://home.domain.com
• www.home.domain.com
Technically all of these URLs are different. A web server could return completely different content for all the URLs above. When a search engine “canonicalizes” a URL, it’s trying to pick the URL that seems like the best representative from that set.
Don’t make half of your links go to http://domain.com/ and the other half go to http://www.domain.com/. Instead, pick the URL you prefer and always use that format for your internal links.
Let’s say you want your default URL to be http://www.domain.com/. You can modify .htaccess file so if someone requests http://domain.com/, it does a 301 (permanent) redirect to http://www.example.com/. That helps search engines know which URL you prefer to be canonical. Adding a 301 redirect can be an especially good idea if your site changes often (e.g. dynamic content, a blog, etc.).
You are currently browsing the SEO Blog weblog archives for the SEO Best Practices category.
Longer entries are truncated. Click the headline of an entry to read it in its entirety.
