Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include:
Press releases
Article distribution
Social networking via sites like Digg and Slashdot
Link campaigns, such as asking complementary businesses to provide links
When you use the
tag, you can indicate the canonical URL form for crawlers to use for each page of content, no matter how it was retrieved. This puts the preferred URL form with the content so that it is always available to the crawler, no matter which session id, link parameter, sort parameter, parameter order, or other source of variance is present in the URL form used to access the page.
To do this, specify a
tag in the
section of your page content:
<link rel=”canonical” href=”http://www.seous.com/services” />
The above tag indicates to the crawler that the URL it is present on should be represented canonically as http://www.seous.com/services. This would eliminate the following duplicates:
