Incentivized Traffic
Incentivized Traffic, as the name implies is simply traffic that is sent to a site due to the visitor having some incentive for visiting other than a legitimate interest in viewing that site. This can include (but is not limited to) the following types of traffic:
Rewards Sites: Companies that offer some type of reward in return for a visitor taking certain actions come under this category of incentivized sites also. Usually the action is clicking on a link or banner, filling out a form, reading an email (often know as ‘paid to read’) and in return, the visitor will receive some type of reward such as cash, credits or goods.
Auto Surf Traffic / Paid To Surf: Many companies on the internet pay people to sit down and view certain sites. The payment can be in many forms, including credits that can be redeemed for some reward, actual cash payout, gifts, etc. That is to say that there is an artificial incentive for that person to view the sites.
What is Wrong With Incentivized Traffic?
Well the main problem is that incentivized traffic is notoriously low quality traffic from merchant’s point of view. They are paying money to promote their company and usually for the end goal of making sales. Incentivized traffic is simply extremely difficult to convert into sales for most merchants.
