Why Google Analytics Reports Less Orders Than Actual Orders?
- In Google Analytics, if a user comes to your site twice within thirty minutes without closing their browser, they’ll register as one visit. Other web analytics solutions may treat this behavior as two visits.
- If cookies are disabled, Google Analytics is cookie-based analytics programs, and if the cookies are disabled it will not count the visit or order.
Reference:
www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55614
Off-page optimization (off-page SEO) are strategies for search engine optimization that are done off the pages of a website to maximize its performance in the search engines for target keywords related to the page content. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. These include:
- Press releases
- Article distribution
- Social networking via sites like Digg and Slashdot
- Link campaigns, such as asking complementary businesses to provide links
- Directory listings
- Link exchanges
- Three-way linking
- One-way linking
- Blogging
- Forum posting
- Multiway linking
When you use the tag, you can indicate the canonical URL form for crawlers to use for each page of content, no matter how it was retrieved. This puts the preferred URL form with the content so that it is always available to the crawler, no matter which session id, link parameter, sort parameter, parameter order, or other source of variance is present in the URL form used to access the page.
To do this, specify a tag in the
section of your page content:<link rel=”canonical” href=”http://www.seous.com/services” />
The above tag indicates to the crawler that the URL it is present on should be represented canonically as http://www.seous.com/services. This would eliminate the following duplicates:
http://www.seous.com/services?trackingid=feed
http://www.seous.com/services?sessionid=hgjkeor2
http://www.seous.com/services?printable=yes&trackingid=footer
Using these advanced search operators modify the search results in some way, or even tell Google to do a totally different types of search on your Web site:
Site: This restricts the results to those websites in the given domain. For instance, [help site:www.microsoft.com] will find pages about help within www.microsoft.com. [help site:com] will find pages about help within .com urls.
Cache: The query [cache:] will show the version of the web page that Google has in its cache. For instance, [cache:www.microsoft.com] will show Google’s cache of the Microsoft homepage. [cache:www.microsoft.com web] will show the cached content with the word “web” highlighted.
Info: The query [info:] will present some information that Google has about that web page. For instance, [info:www.microsoft.com] will show information about the Microsoft homepage.
Link: [link:www.microsoft.com] will list webpages that have links pointing to the Microsoft homepage.
Related: This will list web pages that are “similar” to a specified web page. For instance, [related:www.microsoft.com] will list web pages that are similar to the Microsoft homepage
AllinURL: This will restrict the results to those with all of the query words in the url. For instance, [allinurl: live search] will return only documents that have both “live” and “search” in the url.
InURL: This will restrict the results to documents containing that word in the url. For instance, [inurl:live search] will return documents that mention the word “live” in their url, and mention the word “search” anywhere in the document.
AllinText:
AllinTitle: This will restrict the results to those with all of the query words in the title. For instance, [allintitle: live search] will return only documents that have both “live” and “search” in the title.
InTitle:
Define: This will provide a definition of the words you enter after it, gathered from various online sources. The definition will be for the entire phrase entered (i.e., it will include all the words in the exact order you typed them).
Stocks: This will treat the rest of the query terms as stock ticker symbols, and will link to a page showing stock information for those symbols. For instance, [stocks: intc yhoo] will show information about Intel and Yahoo.
FileType: This will restrict the results to pages whose names end in suffix. For example, [web page evaluation checklist filetype:pdf] will return pdf files that match the terms “web”, “page”, “evaluation”, and “checklist”. You can restrict the results to pages whose names end with pdf and doc by using the OR operator, e.g. [email security filetype:pdf OR filetype:doc].
InAnchor: This will restrict the results to pages containing the query terms you specify in the anchor text or links to the page. For example, [restaurants inanchor:gourmet] will return pages in which the anchor text on links to the pages contain the word “gourmet” and the page contains the word “restaurants”.
AllinAnchor: This will restricts results to pages containing all query terms you specify in the anchor text on links to the page. For example, [allinanchor:best museums sydney] will return only pages in which the anchor text on links to the pages contain the words “best”, “museums”, and “sydney”.
AllinText: This restricts results to those containing all the query terms you specify in the text of the page. For example, [allintext:travel packing list] will return only pages in which the words “travel”, “packing”, and “list” appear in the text of the page.
Truncation Wildcards (* or ?): The multi-character (*) and single character (?) truncation symbols can be used within and at the ends of words to search for word variants thereby broadening your search.
Reference:
Google Search Operators
Google Search Features
Incentivized Traffic
Incentivized Traffic, as the name implies is simply traffic that is sent to a site due to the visitor having some incentive for visiting other than a legitimate interest in viewing that site. This can include (but is not limited to) the following types of traffic:
Rewards Sites: Companies that offer some type of reward in return for a visitor taking certain actions come under this category of incentivized sites also. Usually the action is clicking on a link or banner, filling out a form, reading an email (often know as ‘paid to read’) and in return, the visitor will receive some type of reward such as cash, credits or goods.
Auto Surf Traffic / Paid To Surf: Many companies on the internet pay people to sit down and view certain sites. The payment can be in many forms, including credits that can be redeemed for some reward, actual cash payout, gifts, etc. That is to say that there is an artificial incentive for that person to view the sites.
What is Wrong With Incentivized Traffic?
Well the main problem is that incentivized traffic is notoriously low quality traffic from merchant’s point of view. They are paying money to promote their company and usually for the end goal of making sales. Incentivized traffic is simply extremely difficult to convert into sales for most merchants.
Latent semantic indexing helps search engines to find out what a web page is all about. It basically means to you that you shouldn’t focus on a single keyword when optimizing your web pages and when getting links.
The web pages on your web site should be related and focus mainly on a special topic while using different words that describe the topic. Use variations of your keyword and synonyms. That makes it easier for search engines to determine the topic of your site.
What is duplicate content?
Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. In some cases, content is duplicated across domains in an attempt to manipulate search engine rankings or garner more traffic via popular or long-tail queries.
http://googlewebmastercentral.blogspot.com/2006/12/deftly-dealing-with-duplicate-content.html
Traffic to your website means nothing if it is not targeted to your specific product, program, opportunity, or business. In order for traffic to be most effective, it must be targeted to your specific market, program, product, etc.
If they’re not targeted, they’re wasting bandwidth.
References:
http://blog.seoptimise.com/category/google
http://en.wikipedia.org/wiki/PageRank
